
Milan or Paris: Who Won In The Great Fashion Reshuffle?
In the heads-up poker game otherwise known as ‘the fashion world in recent years’, Milan and Paris sit opposite each other - oversized sunglasses on - in a straight-faced duel for the jackpot of ‘Best Fashion Capital’. It is a game with higher stakes than usual; the luxury industry is collapsing around them as they play, and the fashion pack has been reshuffled beyond belief. Whilst this reshuffle has been curated over many years, the dealer took liberties in 2025: dubbed ‘The Great Fashion Reshuffle’, new designer appointments occurred every month of the year (excluding April and August), setting this September’s Spring 2026 ready-to-wear season up to be a blockbuster. Of the 15 designers making their debut this season, most of whom are (fashion) household names, the ones worth paying attention to were concentrated in Milan and Paris; naturally.